Get ready, Milwaukee! Unicorn World is galloping into town this January 2025, and it’s bringing with it an unforgettable, immersive experience for families.
This whimsical event is designed to transport kids and adults alike into a world filled with life-sized unicorns, interactive play areas, and tons of creative activities. It’s an opportunity to dive into a vibrant, magical universe and create unforgettable memories with your little ones.
While you’re enjoying the unicorn magic, don’t forget to check out some of Milwaukee’s other best indoor play areas to keep the fun going with your family during winter.
Here’s what you can expect during this fantastical weekend:
What You’ll Find at Unicorn World:
- Life-Sized Animatronic Unicorns
Explore Rainbow Acres, where you’ll meet unique, larger-than-life unicorns. Each one is different, and kids can get up close, pet them, and learn what makes each unicorn special. - Enchanted Unicorn Forest
Wander through a mystical forest filled with magical creatures, from unicorns to fairies. This life-sized forest offers an interactive experience for families, making it feel like you’ve stepped into a fairy tale. - Creative Arts & Crafts
Kids can unleash their creativity in the Arts & Crafts area, making unicorn-themed artwork to take home. It’s a hands-on way for them to bring the magic to life. - Reading Corner
Cozy up and enjoy a magical storytime in the Reading Corner, where kids will hear tales from the enchanted world of unicorns and other mythical beings. - Dance & Play Area
The Play Area offers carnival-style games and an indoor playground where kids can run around and get active. There’s even a rainbow dance floor to show off their best moves! - Under Two Play Area
For families with toddlers, the Under Two Play Area offers a soft, safe space for little ones to play and explore in their own magical environment. - Photo Ops Galore
With over ten photo spots throughout Unicorn World, there are plenty of chances to snap some magical memories.
Premium Experiences (Magic Pass Required):
- Unicorn Bounce Houses
Bounce around in unicorn-themed inflatables, perfect for burning off some energy and having fun. - Unicorn Rides
Hop on a motorized unicorn and zoom through colorful, themed zones like Rainbow Run and Lollipop Lane. - Bubble House
Step inside a swirling, colorful Bubble House, where you’ll be surrounded by bubbles in every color of the rainbow.
Extras:
- Face Painting
At the event, kids can become part of the magic with themed face painting. Whether they want to be a unicorn or a fairy, it’s a fun way to transform into a character from the enchanted world. - Professional Fairy Photo Op
Capture the magic with a professional photoshoot. Kids can dress up in magical costumes and strike a pose in a fairy-tale setting for a lasting memory.
Unicorn World will take place at Wisconsin State Fair Park, with tickets available online for specific time slots to help control the flow of visitors. Once you’re inside, there’s no rush—families are welcome to stay as long as they’d like to explore all the magical activities.
It’s an exciting opportunity to step into a world of imagination, with everything from unicorn rides to crafts, dancing, and mythical creatures, all under one roof. Whether you’re there to play, create, or just take in the wonder, it’s bound to be a memorable day for the whole family.
Event Details:
- Dates:
- Saturday, January 11, 2025 – 9:00 a.m. to 5:30 p.m.
- Sunday, January 12, 2025 – 9:00 a.m. to 5:30 p.m.
- Location:
Wisconsin State Fair Park,
640 South 84th Street, West Allis, WI 53214
Make sure to check the times for entry, as they’re designed to help manage crowds and ensure that everyone gets a magical experience!
If you’re looking for more imaginative fun, why not plan a trip to the Chicago Ice Cream Museum for a sweet, colorful adventure?
Winter Fun in Milwaukee
Looking for more seasonal activities? Take a look at our Winter Fun Guide for exciting ways to make the most of the chilly weather in and around Milwaukee.
Calie Herbst, Editor-in-Chief of Milwaukee With Kids, has spent over a decade combining her experiences as a parent of three to create a hub for Milwaukee’s family adventures.
Her decade-long teaching career in Milwaukee Public Schools and academic background, including a Master’s in Teaching from Marquette University and dual B.A.s in Sociology and Spanish from the University of Wisconsin – Madison, fuel her passion for inclusive and engaging family content.
Calie is also a recognized voice in local media, contributing to WISN Channel 12 News, WTMJ Wisconsin Morning News, Fox 6’s Real Milwaukee, and B93.3.
Discover more about Calie’s journey and editorial approach on her About Page and Editorial Policy Page.
