The Miller Valley Holiday Lites Are Back: What Families Need to Know

One of Milwaukee’s beloved holiday traditions, the Miller Valley Holiday Lites, is returning this winter.

This drive-thru display offers families a magical way to soak in the festive spirit without leaving the warmth of their car.

Here’s everything you need to know to plan your visit:

Dates and Times

The Holiday Lites will brighten the Miller Valley from Friday, December 6, through Thursday, December 26, with shows running nightly from 5:00 PM to 9:00 PM.

How to Experience the Lights

• Location: The display is located across from the historic Frederick Miller Plank Road Brewery at 3897 W. State Street.
• Tune In: Set your car radio to 91.1 FM to enjoy synchronized holiday music that adds an extra layer of magic to the experience.
• Stay Cozy: This is a drive-thru-only event, so you can enjoy the show from the comfort of your vehicle.

What’s New This Year

This year’s display features over a million energy-efficient LED lights, creating a dazzling winter wonderland.

While you’re there, consider stopping by the nearby Miller Visitor Center (4251 W. State St.) to pick up this season’s limited-edition Frederick Miller’s Chocolate Lager, available starting December 10.

A Tradition That Shines Bright

The Miller Valley Holiday Lites is a piece of Milwaukee history. Originally starting in the 1950s, the display took a hiatus during the energy crisis of the 1970s but was revived in 2004 to celebrate the brewery’s 150th anniversary.

Since then, it’s become a must-see event for families, friends, and holiday enthusiasts across the city.

Tips for a Smooth Visit

• Arrive early, especially on weekends, as this popular event can draw a crowd.
• Follow all on-site directions and stay in your car for everyone’s safety and convenience.
• Plan time to explore the Miller Visitor Center if you’d like to pick up the Chocolate Lager or browse other holiday-themed merchandise.
• Visit millerbrewerytour.com for more details.

Looking for more festive fun? Check out our Best Holiday Light Displays in Milwaukee for a complete guide to the city’s most dazzling winter spectacles.

Ready to fill your calendar with seasonal cheer? Head over to our Holiday Fun Guide for everything from festive events to family-friendly activities happening all season long.