At American Family Field (1 Brewers Way, Milwaukee, WI 53214), your whole family can root for a Brewers win, sing along to “Take Me Out To The Ball Game”, catch a glimpse of the famous racing sausages, and so much more.
Here are some tips for your next visit to American Family Field with kids.
Baseball games are a family favorite, but navigating the bustling crowds at American Family Field can feel overwhelming. To ensure your visit is safe and enjoyable, don’t miss our guide on Crowd Safety Tips for Kids & Families for practical advice on managing large events with children.
What’s New at American Family Field in 2025
The Brewers are bringing exciting updates to American Family Field this season. Here are some highlights for families:
- Faster Entry with MLB Go-Ahead Entry & Express Lanes
Fans can now use MLB Go-Ahead Entry, a facial authentication-based ticketing system, at Home Plate West and Third Base gates for a seamless, hands-free entrance. Express Lanes will also be available at all gates for guests with small or no bags. - New Local Food Truck Park – “The Alley”
A brand-new food truck park called “The Alley” is opening on the left field Loge Level, offering local food truck favorites and a new bar area for fans to gather. - Kid-Friendly New Foods
Bases Loaded Potato Dog – Topped with cheddar cheese, bacon strips, sour cream, tater tots, and green onions (Sections 110 & 208).
Enchilada Dog – A corn tortilla-wrapped hot dog with melted cheese, salsa roja, sour cream, onion, and cilantro (Sections 110 & 208). - Upgraded Home Plate Team Store
The Brewers Home Plate Team Store has been refreshed with a Customization Corner for personalized jerseys and expanded merchandise for a better shopping experience.
2025 Promotions, Giveaways & Theme Nights at American Family Field
- Bobbleheads:
- Pat Murphy (June 28)
- Brice Turang (July 26)
- Christian Yelich (August 9)
- Other Highlights:
- Famous Racing Sausages® Cribbage Board (May 17)
- Jackson Chourio Replica Jersey (June 7)
- Brewers Crewneck Sweatshirt (September 13)
- Brewers Tumbler (September 27, first 30,000 fans)
Theme Nights & Special Events
- Peanuts Night (April 18) – Includes a Franklin Bobblehead
- Star Wars™ Night (May 16) – Features a Jedi Jackson Bobblehead
- Tropical Day (June 14) – Fans receive a Brewers Straw Hat
- Sesame Street Day (August 10) – Featuring a Big Bird Bobblehead
- Bark at the Park (September 3) – Includes a Portable Pet Water Bowl
- Harry Potter™ Night (September 26) – Giveaway: Harry Potter Beanie
1. Arrive early to watch batting practice.
Getting to the stadium early means you’ll avoid long lines, get a peaceful look at the ballpark before it fills up, and give your kids time to move around freely before settling into their seats.
💡 Bonus: You might catch batting practice! It’s a great way to see the players up close while the stadium is still quiet.
Bernie’s Slide Experience
Available before select home games, this add-on lets you ride Bernie’s Slide Experience up to five times—plus snap some fun photos at the top of the stadium. It’s a paid experience and spots are limited, so check availability in advance.
2. Sunday Fun-Day: Autographs + Running the Bases!
If you’re picking one game to go to—make it a Sunday. The Brewers go all out to make it extra fun for families.
- 4 Terrace Outfield Tickets
- 4 Hot Dogs
- 4 Sodas
- 1 General Parking Pass
👉 All for just $65 total
Autograph Sundays (April–August)
Kids ages 14 and under can meet a Brewers player, alumni, or other team personality and get an autograph before the game. Limit one autograph per child. Full-size bats and other prohibited items are not allowed. Children who need assistance should visit Guest Relations near Section 116.
Where: Autograph locations are posted on the scoreboard when gates open
When: 11:50 AM – 12:15 PM
🏃♂️ Kids Run the Bases
After the final out, kids (14 and under) can head down to the field and run the bases like the pros! The line starts along the first-base line on the Field Level. Need help accessing the field? Guest Relations near Section 116 can assist.
3. The 414 Value Menu: $4 Snacks, Big Savings
The 414 Menu includes:
- Junior Hot Dog
- Junior Nachos
- Cracker Jack
- 16 oz. Soda
Each item is just $4, available at 12 stands across all levels of American Family Field. Sunday Fun-Day meals can be redeemed here too!
📍 Where to Find 414 Menu Items:
Field Level
- Sausages (1st Base Ward)
- Sausages (Home Plate Stand)
- Sausages (3rd Base Ward)
Loge Level
- Sausages (Beerpen Stand – Section 204)
- Sausages (Section 213)
- Sausages (Section 224)
Club Level
- Ballpark Classics (Section 324)
Terrace Level
- Burgers (Section 409)
- Ballpark Classics (Section 413 & 435)
- Sausages (Sections 421 & 431)
- Burgers (Section 424)
Gluten-Free Options
There are more gluten-free choices than ever! Look for these items at the following sections:
- Baked Potatoes: 216
- GF Hot Dog Buns: 127, 213, 345, 421
- GF Burger Buns: 125, 424
- Nachos (Chips & Cheese): 108, 117, 125, 210, 228, 316, 324, 345, 409, 424
- Kettle Corn, Popcorn, Peanuts, Vanilla Custard: Available at multiple locations across all levels—just ask!
4. Sit in the Family Section (or somewhere shaded + affordable!)
Want a calmer, more family-friendly vibe? Try the Family Sections presented by Coca-Cola, where alcohol isn’t allowed and everyone’s there with kids in tow. Less rowdy, more Goldfish crackers.
📍 Available in Sections 217, 309, and 417
🛑 No alcohol permitted
🎟️ First-come, first-served for every game except Opening Day, Postseason, and special events.
💡 Looking for a great view of the kids’ areas and some shade? Sections 408–411 (Terrace Level) sit right above the play zones, are more affordable, and stay cooler when the roof is open.
5. Burn off energy at the playgrounds.
There are three awesome spots for kids to move, climb, slide, and play during the game—because sitting still for 9 innings is… not happening.
Aurora Children’s Health Kids Zone
📍 Terrace Level, left-field corner near Section 406
A colorful indoor playground designed for kids under 42 inches tall, with a mini clubhouse, life-size baseball cards, and more. Open from gates open through the 8th inning.
UScellular® Power Playground
📍 Field Level, right field corner
A fun spot with a mini Bernie Brewer slide, batting cages, pitching cages, and great photo ops.
Outdoor Playground at Helfaer Field
📍Located just outside American Family Field—perfect for before or after the game.
6. Nursing & Baby-Friendly Spaces
American Family Field is fully supportive of breastfeeding parents—moms are welcome to nurse anywhere in the stadium. But if you prefer more privacy, there are two cozy, dedicated spaces just for you:
Mom & Baby Nursing Suite
📍 Field Level near Section 116 (inside the First Aid Room)
Includes a private space and baby changing table.
Mamava Nursing Pod
📍 Terrace Level near Section 419
A private, modern pod for nursing or pumping with a peaceful setup.
Need help finding either location? Ask a Guest Relations team member—they’re happy to guide you.
7. Don’t Miss the Selig Experience
This free, walk-through exhibit is tucked into the Loge Level in the left-field corner—and it’s surprisingly cool, even for kids who aren’t baseball buffs.
What it is: A multimedia presentation that tells the story of Bud Selig’s efforts to save Major League Baseball in Milwaukee (and eventually build American Family Field).
The surprise: A very realistic 3D encounter with Mr. Selig himself at the end!
Open: Every game day, from gates open through the 7th inning.
It’s a quick, immersive stop—and a great break from the crowds.
8. Celebrate First-Time Visitors with a Certificate (+ Free Chick-fil-A!)
Is it your child’s (or your!) first Brewers game? Make it official with a First Game Certificate, presented by Chick-fil-A Southeast Wisconsin.
📍Pick one up at any Guest Relations kiosk:
- Field Level near Section 116
- Loge Level behind Section 221
- Club Level behind Section 333
- Terrace Level behind Section 419
Bonus: You’ll also receive a free reward for a Chick-fil-A menu item (while supplies last).
9. Walk Through Autograph Alley.
This hidden gem on the Field Level near the Left Field Gate showcases baseballs signed by Brewers legends and fans alike, beautifully displayed in glass cases. It’s a fun stroll with your kids, especially if they’re collecting autographs or just learning the team’s history.
10. Hunt for Hank Aaron’s 755th Home Run Plaque
A little piece of baseball history lives outside the stadium! In the Brewers 1 Parking Lot, you’ll find a plaque marking the spot where Hank Aaron’s 755th (and final) home run landed on July 20, 1976. It’s a simple stop, but a meaningful one—especially for young baseball fans learning about the game’s greats. Make it a mini scavenger hunt before or after the game!
Bonus Experiences for Families
🎉 Celebrate a Birthday
Add your child’s name to the Delta Dental Scoreboard Birthday List starting at $25 (does not include game ticket). For $75, you’ll also receive a special Brewers gift bag.
🌙 Field of Sweet Dreams (Summer Only)
Spend the night on the field during this magical Field of Sweet Dreams campout! Includes dinner, breakfast, ballpark snacks, mascot visits, and more.
📌 Helpful Info for Parents
Children 2 & Under
Kids under 2 get in free (no ticket needed) if they sit on your lap.
Strollers
Allowed on concourses and must fit under your seat. Complimentary stroller parking: Terrace Level, left-field corner near the Kids Zone. Check strollers at Guest Relations (Sections 116, 221, or 419)
Sensory Spaces
Sensory Bags + Quiet Area: Guest Relations (Sections 116, 221, 419); Quiet Area located behind Section 426. More info: KultureCity at American Family Field
Cashless Payments
American Family Field is mostly cashless. Bring a credit/debit card or use Apple Pay, Google Pay, or a pre-paid card.
Roof Status
Want to know if the roof will be open or closed?
📲 mlb.com/brewers/ballpark/roof-status
📞 Roof Hotline: 414-902-4636
Parking
- Pre-pay online for a lower rate
- Scan the QR code on-site to activate your spot
- Don’t have a smartphone? Use one of the four kiosks near the stadium
- Lots open 3 hours before game time, gates open 90 minutes before first pitch
MLB Ballpark App
Your go-to tool for digital tickets, stadium maps, food ordering, and in-game extras: brewers.com/Ballparkapp
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Calie Herbst, Editor-in-Chief of Milwaukee With Kids, has spent over a decade combining her experiences as a parent of three to create a hub for Milwaukee’s family adventures.
Her decade-long teaching career in Milwaukee Public Schools and academic background, including a Master’s in Teaching from Marquette University and dual B.A.s in Sociology and Spanish from the University of Wisconsin – Madison, fuel her passion for inclusive and engaging family content.
Calie is also a recognized voice in local media, contributing to WISN Channel 12 News, WTMJ Wisconsin Morning News, Fox 6’s Real Milwaukee, and B93.3.
Discover more about Calie’s journey and editorial approach on her About Page and Editorial Policy Page.
