American Family Field: 10 Tips For Visiting With Kids (2025)

At American Family Field (1 Brewers Way, Milwaukee, WI 53214), your whole family can root for a Brewers win, sing along to “Take Me Out To The Ball Game”, catch a glimpse of the famous racing sausages, and so much more.

Here are some tips for your next visit to American Family Field with kids.

Baseball games are a family favorite, but navigating the bustling crowds at American Family Field can feel overwhelming. To ensure your visit is safe and enjoyable, don’t miss our guide on Crowd Safety Tips for Kids & Families for practical advice on managing large events with children.

What’s New at American Family Field in 2025

The Brewers are bringing exciting updates to American Family Field this season. Here are some highlights for families:

Faster Entry with MLB Go-Ahead Entry & Express Lanes
Fans can now use MLB Go-Ahead Entry, a facial authentication-based ticketing system, at Home Plate West and Third Base gates for a seamless, hands-free entrance. Express Lanes will also be available at all gates for guests with small or no bags.

New Local Food Truck Park – “The Alley”
A brand-new food truck park called “The Alley” is opening on the left field Loge Level, offering local food truck favorites and a new bar area for fans to gather.

Kid-Friendly New Foods
Bases Loaded Potato Dog – Topped with cheddar cheese, bacon strips, sour cream, tater tots, and green onions (Sections 110 & 208).
Enchilada Dog – A corn tortilla-wrapped hot dog with melted cheese, salsa roja, sour cream, onion, and cilantro (Sections 110 & 208).

Upgraded Home Plate Team Store
The Brewers Home Plate Team Store has been refreshed with a Customization Corner for personalized jerseys and expanded merchandise for a better shopping experience.

2025 Promotions, Giveaways & Theme Nights at American Family Field

This season features 17 gate giveaways, including three bobblehead days and fun collectibles:

• Bobbleheads:
  • Pat Murphy (June 28)
  • Brice Turang (July 26)
  • Christian Yelich (August 9)
• Other Highlights:
  • Famous Racing Sausages® Cribbage Board (May 17)
  • Jackson Chourio Replica Jersey (June 7)
  • Brewers Crewneck Sweatshirt (September 13)
  • Brewers Tumbler (September 27, first 30,000 fans)

Theme Nights & Special Events

The Brewers’ theme nights return with exciting collaborations:

• Peanuts Night (April 18) – Includes a Franklin Bobblehead
• Star Wars™ Night (May 16) – Features a Jedi Jackson Bobblehead
• Tropical Day (June 14) – Fans receive a Brewers Straw Hat
• Sesame Street Day (August 10) – Featuring a Big Bird Bobblehead
• Bark at the Park (September 3) – Includes a Portable Pet Water Bowl
• Harry Potter™ Night (September 26) – Giveaway: Harry Potter Beanie

🎟 Single-game tickets go on sale Friday, February 14, at 9 a.m. CT, and all tickets will be delivered digitally via the MLB Ballpark app.

1. Arrive early to watch batting practice.

You’ll avoid the crowds, you’ll get a chance to see the vast, empty stadium during batting practice, and you’ll give your kids a chance to run around freely before the game.

You can also take advantage of Bernie’s Slide Experience for an extra cost. Available before select Brewers home games, the Bernie’s Slide Experience includes up to five rides down Bernie’s Slide and amazing photo opportunities.

2. Go on Sunday Fun-Day (and run the bases!)

The new Sunday Fun-Day Bundle includes four Terrace Outfield tickets, four hot dogs, four sodas, and a general parking pass for just $62.

Before the game, the kids are invited to the seats by the warning track to receive an autograph from a Brewers player, alumni and or other Brewers personality for Autograph Sundays from 11:50 a.m. – 12:15 p.m. every Sunday home game from April through August. Autographs are limited to one per child and full-sized bats are not allowed.

After the game, kids ages 14 and under can run the bases! The postgame Kids Run the Bases line begins along the first-base line on the Field Level.

3. 414 Value Menu

The Brewers rolled out the 414 Menu, a value menu available at 12 concession stands spanning each level of ballpark.

The 414 Menu offers four items a la carte, for just $4 each – a junior hot dog, junior nachos, Cracker Jack and 16 oz. soda. The value pricing offers more flexibility for fans at every home game.

Sunday Fun-Day Meals can be redeemed at any of these stands.

Field Level
Kids Café (by US Cellular Power Playground)
Sausage (1st Base Ward)
Sausage (Home Plate Stand)
Sausage (3rd Base Ward)

Loge Level
Sausage (Beerpen Stand – Section 204)
Sausage (Section 213)
Sausage (Section 224)

Club Level
Ballpark Classics Stand (Section 324)

Terrace Level
Sausage (Section 430)
Burger (Section 423)
Sausage (Section 421)
Burger (Section 409)

4. Sit in a designated Family Section.

American Family Field offers special alcohol-free family sections in Sections 217, 309, and 417 to avoid sitting near the rambunctious people that probably resemble your former self. Your kids will have fun meeting other mini-Brewers fans, and you won’t feel as terrible when your toddler throws a nacho at the person in front of them. The view’s not bad either!

Other good seats for kids & families are Sections 408, 409, 410, & 411, because they are right above the kids attractions on the lower level and they are shaded when the roof is open. (The low prices don’t hurt, either.)

5. Burn off energy at the playgrounds.

The Aurora Children’s Health Kids Zone is located on the Terrace Level behind section 406. It’s open every home game when the gates open through the 8th inning and is meant for kids ages ten and under, especially toddlers. This interactive play area offers a child-size clubhouse, life-size baseball cards, photo opportunities, and more.

You can also visit the UScellular Power Playground located on the field level in the right field corner. Slide down a smaller version of the Bernie Brewer slide, and try your hand in the batting and pitching cages.

There’s also a playground outside, adjacent to Helfaer Field.

For earlier access to the playgrounds inside the stadium, you can join the  Kids Crew.  A membership costs $35 and comes with Brewer gear, free tickets and access to exclusive events, including early access into the ballpark on select games.

6. Nurse or pump in peace.

Nursing moms can breastfeed anywhere where they are authorized to be present, but if you’re looking for somewhere private to nurse, you can go to the American Family Field Mom & Baby Nursing Suite presented by Aurora Health Care® located next to the Brewers Guest Relations kiosk on the Field Level near Section 116 (inside the First Aid Room).

A baby changing table is also available. Mothers may also nurse their children in the Mamava Suite presented by Aurora Health Care®, located near the Brewers Guest Relations kiosk on the Terrace Level behind Section 419.

7. Experience the “Selig Experience”.

Be sure to stop by the Selig Experience on any game day. This state-of-the-art attraction is totally free on game days, located in the Loge Level in the left field corner.

You’ll enjoy an immersive, multimedia presentation that tells the story of former Brewers Owner Bud Selig and his quest to save and promote Major League Baseball in Milwaukee. (Spoiler alert: At the end, you’ll have a very authentic-feeling 3D encounter with Mr. Selig himself.)

8. Get a First Game Certificate or baseball cards.

First-time guests to American Family Field can receive a complimentary First Game Certificate
at a Brewers Guest Relations kiosk (located on the Field Level near Section 116, the Loge Level
behind Section 221, the Club Level Concierge Desk behind Section 333, and on the Terrace
Level behind Section 419). Fans are also able to receive a free reward for a specified menu
item from Chick-fil-A (while supplies last).

9. Stroll down autograph alley.

Your kids will love the baseballs signed by legends and fans alike, displayed artistically in glass cases. You’ll find autograph alley on the field level in the third base corner of the stadium.

Other ideas:

-On one very special night in the summer, you can experience the Field of Sweet Dreams, presented by Fleet Farm. Camp out in American Family Field under the stars, play catch on the field, watch a Brewers away game on the scoreboard, meet and greet the Brewers Mascots, get private tours of American Family Field, as well as great ballpark snacks, dinner provided by Chick-fil-A Southeast Wisconsin, and breakfast. For more information and the 2025 event date, visit brewers.com/SweetDreams.

-Celebrating your child’s birthday? Fans can purchase a customized scoreboard message! For
more information, visit brewers.com/Scoreboard

Helpful Information

Strollers:

Strollers: Strollers are permitted on all concourse areas at American Family Field. Only strollers
that can be folded and placed under a stadium seat are permitted in the seating areas of
American Family Field. The Milwaukee Brewers are not responsible for lost, stolen or damaged strollers. Strollers may be checked at a Brewers Guest Relations kiosk (located on the Field
Level near Section 116, Loge Level behind Section 221, and Terrace Level behind Section 419).

Children 2 & Under: Children two (2) years of age and under do not need a ticket to enter the park, provided they are seated on a parent or guardian’s lap.

Sensory Needs: American Family Field has partnered with KultureCity to accommodate guests with sensory needs. Sensory bags, equipped with noise canceling headphones, fidget tools, verbal cue cards, and weighted lap pads will be available at any Brewers Guest Relations kiosk (located on the Field Level near Section 116, the Loge Level behind Section 221, and on the Terrace Level behind Section 419) for guests who may feel overwhelmed by the environment. In addition, a Quiet Area is available for guests who are experiencing sensory overload, offering a sensory bubble wall that provides calm lighting and sounds. The Quiet Area is located on the Terrace Level behind Section 426. Visit Guest Relations behind Section 419 for access. For more information on the services provided, visit https://​venue.kulturecity.org/venues/milwaukee-brewers-baseball-club.

MLB App: The official MLB Ballpark app is your mobile companion when visiting American
Family Field, and a must for the fan who wants to stay informed and connected with their
favorite team. The Ballpark app offers digital ticketing, mobile concessions ordering, gameday
information, stadium maps, interactive games, and much more! Plus, fans can check in for
exclusive offers while attending games at American Family Field. For more information, please
visit  brewers.com/Ballparkapp .

Cashless: Cashless payment options include credit/debit cards, Brewers Gift Cards, Apple Pay, Google Pay, or pre-paid cards. Concessions locations continuing to accept cash payments are:

Field Level: Kids Café
Loge Level: Section 213 (Sausages)
Terrace Level: Section 424 (Burgers)

Roof Status: For game day roof status and weather report, visit mlb.com/brewers/ballpark/roof-status or call the American Family Field Roof Hotline at 414-902-4636.

Parking: Parking:  Fans will see a new and improved parking process at American Family Field. Fans are strongly encouraged to pre-pay for parking to secure a parking spot at a lower cost than day-of parking rates. Regardless of whether fans purchase parking in advance or purchase the day of the game, fans will need to scan the QR code upon arrival. That is the most important step to activate parking. For those without smart phone capabilities there are four kiosks around the stadium that will take cash or credit card. Parking lots will open three hours in advance of the game. Find more information at brewers.com/Tailgating. Stadium gates will open 90 minutes prior to game
time.

Gluten Free Options:

Baked Potatoes: 216
Gluten Free Hotdog Buns: 127, 213, 345, 421
Gluten Free Burger Buns: 125, 424
Kettle Corn: 110, 117, 122, 128, 210, 211, 212, 217, 220, 225, 227, 231, 235, 336, 409,
414, 425, 431, 435, 436
Marketplace Locations: 117, 122, 127, 212, 217, 220, 225, 235, 336, 409, 435, 436
Nacho Chips & Cheese: 108, 117, 125, 210, 228, 316, 324, 345, 409, 424
Peanuts: All Locations
Popcorn: 112, 116, 123, 132, 205, 210, 232, 333, 409, 421, 434
Vanilla Custard: 110, 117, 125, 211, 227, 333, 425