Nostalgia and community spirit meet creamy, decadent ice cream at Joy Ice Cream Social in Wauwatosa.
This vibrant, family-focused spot is quickly becoming a beloved gathering place for locals, and it’s easy to see why.
Owner Liz Joy’s love for ice cream is deeply nostalgic. Growing up, she cherished memories of biking to her local scoop shop for a celebratory cone after a big win or a good report card.
These joyful moments inspired her to create a similar space in her own neighborhood, where her children and the local community could make their own sweet memories.
Located at 8334 W North Ave, Joy Ice Cream Social used to be a vacant gas station. Now, it is the perfect spot for families to connect, kids to play, and everyone to enjoy some of the best ice cream around.
They serve up Chocolate Shoppe Ice Cream, a Wisconsin favorite known for its delightfully rich flavors and creamy texture. Since 1962, Chocolate Shoppe has been crafting award-winning ice cream in Madison, using real cane sugar, Wisconsin milk, and top-notch ingredients.
Local favorites include the whimsical “Exhausted Parent” (espresso ice cream with bittersweet chocolate) and the ever-classic Blue Moon.
But they also offer coffee, snacks, and even some adult beverages like canned beer and wine. Whether you’re stopping by for a quick treat or settling in for an afternoon with the family, there’s something for everyone.
Joy Ice Cream Social isn’t just an ice cream shop—it’s a community hub.
The aesthetic is whimsical, with a bright blue and white color scheme that feels both fresh and inviting. The outdoor seating area is perfect for enjoying your cone on a warm day, with picnic tables and green space where kids can run and play.
Liz and her team have also created a space that’s welcoming and accessible to everyone. With a variety of seating options, wheelchair accessibility, and thoughtful touches like wet wipes and water for the kids, it’s clear that Joy Ice Cream Social is designed with families in mind.
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Calie Herbst, Editor-in-Chief of Milwaukee With Kids, has spent over a decade combining her experiences as a parent of three to create a hub for Milwaukee’s family adventures.
Her decade-long teaching career in Milwaukee Public Schools and academic background, including a Master’s in Teaching from Marquette University and dual B.A.s in Sociology and Spanish from the University of Wisconsin – Madison, fuel her passion for inclusive and engaging family content.
Calie is also a recognized voice in local media, contributing to WISN Channel 12 News, WTMJ Wisconsin Morning News, Fox 6’s Real Milwaukee, and B93.3.
Discover more about Calie’s journey and editorial approach on her About Page and Editorial Policy Page.
