Milwaukee Art Museum Kohls Studio Wisconsin

It’s Official: Free Admission for Kids at MAM Is Here to Stay

Big news for Milwaukee families! Children age 12 and under will now always enjoy free admission to the Milwaukee Art Museum (MAM), thanks to an anonymous $3.54 million donation.

Milwaukee Art Museum Wisconsin

This gift ensures that future generations of kids can experience world-class art, exhibitions, and family programs without financial barriers.

Looking for even more free ways to explore Milwaukee’s vibrant art and culture? Check out our 15 Free Milwaukee Museums: Your Guide for 2025 for a full list of museums offering no-cost admission.

A Gift That Keeps Giving

The donation establishes an endowment to guarantee free admission for kids for years to come. The anonymous donor, who shared cherished memories of visiting the museum with family, expressed hope that this contribution would inspire similar experiences for others.

Milwaukee Art Museum Kohls Studio Wisconsin

The endowment supports not just free admission but also engaging youth and family programs, including:

  • Kohl’s Family Sundays: Fun-filled, semi-annual events featuring hands-on activities, performances, and more.
  • Play Date with Art: Monthly programs designed to spark creativity in toddlers and preschoolers.
  • Story Time in the Galleries: A weekly event where families can explore art through storytelling.

Winter Break Fun and Year-Round Activities

Mark your calendars for Dec. 26–29, when the museum will host Winter Break activities during the holiday season.

Year-round, families can explore the museum using ArtPacks, SketchPacks, Family Guides, and more.

On weekends, visit the Kohl’s Art Studio for hands-on projects inspired by current exhibitions.

Plan Your Visit

To plan your visit and learn more about kid-friendly programs, head to MAM’s website.

Looking for even more ways to make the most of your museum visit? Check out our 10 Best Things To Do at the Milwaukee Art Museum to discover must-see exhibits and activities for your family.

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